Berwyn Makers

Local support and resources for turning your craft or art into a business

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Powerful Questions that Lead to Progress

Guest Post by Alyson Stanfield

In reviewing the 20+ pages of notes from my business retreat last week, I was struck by how many questions I had written down.

Questions, when used in business planning, are more powerful than statements because they make us think and

 formulate our own answers. They encourage us to consider our situation, environment, abilities, and resources.

See if any of these serve you at the moment.


Questions for Low Mojo

What do I need to do more of?
What do I need to do less of?
Where am I not making my best effort?

Questions for Mismanaged Self-Management

If I make this choice, how will it serve me 3 months from now? 1 year from now? 5 years from now?
What if I pass on this opportunity? What if I agree to it?
What’s the worst that could happen? The best? Which is easier to live with?
What 1 thing on my task list will have the biggest impact on my success?
What is my motive for doing this?
What’s the best use of my time at this moment?

Questions for Sluggish Marketing

Who needs to know about this event/exhibition/product?
Who haven’t I been in touch with lately?
Have I outgrown this space/exhibition/event?
Who needs to know about my art?

 Questions for Negative Mindset

Who can I send a Thank You card to today?
What are my blessings?
What do I need to do to fill the creative well?
What am I tolerating?
Who can I help today?

Questions for Challenging Actions

What obstacles will I need to overcome?
Where am I playing it too safe?
What makes me uncomfortable, and how might my business expand if I overcome that discomfort?
By when can I make that happen?
Where is there opportunity that I’m ignoring?
Am I all in?

Which questions can you use right now to revitalize a less-than-desirable situation?

 Alyson Stanfield is an artist advocate and business mentor at This article was originally published in her Art Biz Insider, which is sent weekly to thousands of artists who are elevating their businesses. Start your subscription now and read more articles like this at


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June Meeting! Refine Your Elevator Pitch!


Join us Thursday, June 12th for an interactive meeting where we’ll work on our elevator pitches — you know, that short explanation of what you do.

Here’s some background reading:

When: June 12, 7:30-9:30pm

Where: Unity Lutheran Church, 6720 W 31st Street, Berwyn (upstairs in the Carolina Room)

Bring: Your lovely selves and a snack to share

We hope to see you there!

Here’s a link to a sharable flyer:

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What Berwyn Makers is All About, Why We’re Different

At Berwyn Makers, we have guest speakers, but other times, we, the members, are the experts.

Our members have a tremendous amount of knowledge and experience to share and we all benefit when we have meetings that are discussions, such as our recent Pricing Game meeting.

At that meeting, we each brought in products we sell (or plan to) and everyone else wrote down the price we thought it should sell for. A very useful conversation followed.

For our May meeting, we planned out the coming year, but we also had a terrific conversation about the best direction for the group to go.

We love our guest speakers, but don’t want to do that every month, because the magic of this group is in the interaction.

We decided that half of our meetings will be the interactive kind.

If you’re up for that, please join us! We’re about supporting each other and moving our businesses forward. You’re welcome no matter what stage your business is in.

I hope to meet you in June, when we’ll be refining our elevator speeches!


Here’s a snippet from our May newsletter, written by Lisa Polderman:

We had a productive discussion in our May meet up where we brainstormed topics for future meetings and caught up on where we are with our respective businesses.

We will focus on elevator pitches in our June 12 meeting. Everyone will bring their pitch (rough drafts are welcome!) and we’ll practice in small and large groups until you feel confident. The other participants will provide friendly feedback and encouragement.

In future meetings we plan to address the following topics:

  • Teaching – how to set up your own classes and look for places to teach (guest speaker)
  • Build a profile of your ideal customer/client (audience)
  • Problem-solving – bring a problem you are working on and get more minds working on it
  • Online profile – have folks review your online profile pages and give feedback
  • Craft shows (guest speaker)
  • Photography (workshop / critique)
  • Presentation materials – have folks review your presentation materials and give feedback
  • Pricing
  • Headshots

If you have a topic or issue you’d like us to address, please send it along to

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May Meeting! May 8th


Greetings, Makers!

Our May meeting snuck up on us and we’re only just sending you this reminder email (sorry for the delay!). We hope that you will be able to join us this Thursday, May 8th, at 7:30pm.

We plan to debrief about how we’re using the budgeting information that Tracy gave us in the last two meetings and get feedback on topics you’d like to learn about going forward.  

When: May 8, 7:30-9:30pm

Where: Unity Lutheran Church, 6720 W 31st Street, Berwyn (upstairs in the Carolina Room)

Bring: Your lovely selves and a snack to share

We hope to see you there!