Berwyn Makers

Local support and resources for turning your craft or art into a business

Identify Your Ideal Customer! July 10th

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Who is she?  Is she a she?

We’ll work together to help each other figure out who our ideal customer is!

It might be helpful to bring some of your products so we can best understand what you make.

We’ll also talk about a super exciting meeting plan we have for the 9 months beginning in the fall.

As always, I have resources for you!

For an in-depth look at this topic, check out the book Why She Buys, which is amazing, and/or the author’s blog.

And the HubSpot offers this template: The Marketer’s Template for Creating Buyer Personas which is hopefully easy to find in their Library or with a quick search.

These resources are a bonus, you’re welcome to come to the meeting without reading the book or filling out the template, but I offer them in case it’s helpful.


And congrats to Berwyn Makers Contributor Kim Koin for her awesome booth at the Berwyn Art Council art fair this weekend, congrats on taking that step!




Author: Elaine Luther

Artist and writer blogging at I make art about how much I hate housework and Medals that You Wouldn't Want to Earn.

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